August is the new December

07 August 2017

Logistics sector turns the seasons upside down

As the sun is shining down in August, it’s never too early for Christmas in our business.


While I’m preparing to pack the family suitcase for our trip to sunny Menorca, retailers have already hosted their press days for Christmas products.  My Instagram feed has been full of tasteful table decorations and fabulous festive ornaments in July; July people July!!


While, as the mum of two young children, I don’t even want to think about, let alone mention the big man in red until at least  mid-November, at work (in the logistics and shipping industry), Christmas is already underway.

Our commercial team tells me Boots, has already started importing their Christmas gift boxes; taking a strategic decision to try and beat the traditional supply chain peak that normally builds from August through to October/ early November. 


And now, CMA CGM has launched a new service covering South East Asia due to strong demand for Asian imports from the UK.  Another clear sign that Christmas is well underway. 


DP World Southampton will be the only UK port of call for the new service which will be begin when the Blue Whale arrives on Wednesday 9 August.


The SEANE (South East Asia Northern Europe) calls Thailand, Indonesia, Port Kelang, Singapore, Tangiers, Southampton, Rotterdam and offers shippers:
•    The only direct call from Jakarta to North Europe
•    Competitive transit times from: 
o    Laem Chabang to Southampton – 28 days 
o    Jakarta to Southampton – 25 days 
o    Port Kelang to Southampton – 21 days 
•    Southampton is the first port of call in North Europe with dedicated UK feeder network via Rotterdam.


The key to a successful Christmas is therefore simple. It is in essence about understanding what will be in demand and delivering on it. In part this process involves visibility of supply chains and an agile approach to distribution. Two key elements that DP World Southampton can deliver. The result is a profitable peak season where supply matches demand perfectly and no customer is left disappointed.